Säker stil is a multi-channel platform for fashion and lifestyle founded in 2014. The co-founders of Säker stil are journalist Ebba Kleberg von Sydow and fashion expert Emilia de Poret. The Säker stil platform aims to inspire and provide step-by-step guidance on how to build a timeless and elegant wardrobe that is easy to wear and work in all circumstances. ”Säker stil” in Swedish directly translates “confident style” and explicitly describes Säker stil’s mission: To give people the confidence to express the best versions of themselves through their personal style and wardrobe. Säker stil has a built a strong community through their weekly hit podcast Säker stil-podden, its three best-selling hardcover style guides, their Instagram account @sakerstil and the Facebook group Säker stil-gruppen.